COVID19Updates Archives | Crowdfunding Blog & Resources | BackerKit

Crowdfunding Insights: April 13-19, 2020

Rosanna Yau — Tue, 21 Apr 2020 21:47:33 +0000

When the Coronavirus turned into a pandemic, we heard from Kickstarter creators that they were hesitant to launch their projects because of the fear that backers wouldn’t back their crowdfunding projects, so they delayed their launch by a few weeks.

From our last week’s analysis, we didn’t see any indication that backers were not backing, but suspect that it was because creators were not launching their projects. For the creators who did decide to launch, their backers showed up and even helped these successful campaigns exceed their funding goal in the first few days of launching.

This week, we continue to see pledges rising. As you can see from the chart below, the total delta of pledge dollars are going up, with the first half of the chart illustrating April 6-12, and the second half on the right was last week, April 13-19. The goal line is the average of a normal pledge amount in 2019.

For a more zoomed out view, below is a chart of the delta of pledges between April 1-19. Large spike on the left is due to Frosthaven and projects launching on April 1, with heavy backer pledging, which is typical on the day a project launches.

Some highlights of projects that launched this past week and are currently trending (April 13-19):

Tabletop Games

Final Girl by A.J. Porfirio
Raised $93,073 from 1,094 backers with 25 days to go
Trending to raise $332,521

Quest Decks: Adventure Cards for your RPG Games by Dice Dungeons
Raised $60,626 from 1,379 backers with 24 days to go
Trending to raise $195,495

BRANCALONIA – THE SPAGHETTI FANTASY RPG by Acheron Books
Raised $50,433 from 729 backers with 19 days to go
Trending to raise 201,322.98

Design

Ekster Key Holder – Say goodbye to lost keys and clutter by Ekster Wallets
Raised $108,513 from 1,666 backers with 1 month to go
Trending to raise $244,843

MagnetCubes-Modular magnetic blocks with dynamic marble run by DesignNest MagnetCubes
Raised $97,480 from 1,078 backers with 1 month to go
Trending to raise $253,551

7-in-1 Travel Cutlery Set by Colapz
Raised $38,147 from 1,026 backers with 23 days to go
Trending to raise $102,899

Technology

B2 Mask: Superior Respiratory Protection by Breathe99
Raised $169,357 from 1,362 backers with 16 days to go
Trending to raise $419,847

Kiko : Little Clinic In Your House by Magpie Tech
Raised $23,489 from 146 backers with 2 months to go
Trending to raise $189,893

Mahaton – World’s First Portable Smart Toilet Sterilizer by Mahaton
Raised $21,988 from 208 backers with 24 days to go
Trending to raise $63,797

During these uncertain times, a lot of people are asking us how the current Coronavirus pandemic is affecting the crowdfunding ecosystem. BackerKit is in a unique position where we have strong connections to prolific crowdfunding creators, backers, partners, influencers, and data insights that no one else has in this space.

It is our mission to always share useful information and make tools that help creators and backers. We’d love to hear your feedback and/or receive any tips on patterns you see happening within crowdfunding. Please reach out at community@backerkit.com. We will continue to share our new findings directly to the community as they develop.

A few helpful resources we’ve put together:

How Coronavirus is affecting crowdfunding
Why crowdfunding creators should still be launching new projects (spoiler: backers are still backing)

Ways to stay connected on the health of crowdfunding during these times:

Take care of yourself and each other.

The post Crowdfunding Insights: April 13-19, 2020 appeared first on Crowdfunding Blog & Resources | BackerKit.

Crowdfunding Insights: April 6-12, 2020

Rosanna Yau — Thu, 16 Apr 2020 21:09:11 +0000

Last week, we introduced our COVID-19 Crowdfunding Insights series. BackerKit is in a unique position where we have strong connections to prolific crowdfunding creators, backers, partners, influencers, and data insights that no one else has in this space.

We’ve just begun reporting how Coronavirus is affecting crowdfunding and why crowdfunding creators should still be launching new projects (backers are still backing!), and will continue to share our new findings directly to the community as they develop.

Overall, we’ve seen even in this time of a pandemic, backers are still showing up to back projects, even travel-related ones. The large spike in the chart below is largely due to the tabletop game Frosthaven (sequel to Gloomhaven). Their successful campaign launch has raised $7,699,819 from 53,069 backers to date, with 15 days still to go—which was one of the best launches of any projects in the last 5 years. It is proof that great projects can still have great results, even in the middle of all the madness. Pledges are down a small amount per a ‘normal’ year, but big projects still move the needle. When we see big projects come out of hibernation, we expect these pledge volume to pick up again.

Delta of pledges between April 1-12. Large spike on the left is due to Frosthaven and projects launching on April 1, with heavy backer pledging, which is typical on the day a project launches.

Delta of pledges between April 6-12. Still a steady stream of pledges coming through this week.

Some highlights of projects that launched this past week and are currently trending (April 6-12):

Tabletop Games:

The Tabletop Games category is still going strong with Ankh: Gods of Egypt by CMON raising $1,181,806 from 13,856 backers so far, Dice by Wyrmwood: Resin, Handcrafted Gemstone, Glass & Wood at $681,122 from 5,809 backers, and Tales From the Loop – The Board Game by Fria Ligan at $178,951 from 2,121 backers. And all projects have about 20 days left in their campaign.

Design:The Design category has been pretty steady over the past month. A few Design creators have told us that they are hesitant to launch right now because their projects are travel-related. However, travel projects like The NOMATIC Navigator Series just launched at the beginning of this week and 1,297 backers have already showed up, pledging $306,294 and counting. They are trending to $650,000 with 22 days left. Other travel-related projects like Satu Adventure Pants by Outdoor Vitals and Sunda 2.0: The first 2-person ground-to-air tent, reimagined by Kammok are also doing pretty well, already far surpassing their goals.

Technology:The Technology category has also seen some consistency in pledges, with Hyperx2 – High Capacity Super Fast Portable SSD Drive leading the way this week raising $171,651 from 604 backers, CODY BLOCK: introducing coding one block at a time by QUBS at $64,485 from 359 backers, and District 2.0 by District Magazine at $13,461 from 251 backers so far.

Publishing:The Publishing category is not the usual top grossing categories like Tabletop Games, Design, or technology, but we saw an uptick in this category, with Thorneycroft to SA80: British Bullpup Firearms, 1901–2020 by Headstamp Publishing already surpassing their goal by 1472%, raising $367,886 so far, and with 23 days to go. Fellow serial crowdfunding creators BOTANICA: A Tarot Deck about the Language of Flowers by Beehive Books and Cognitive Drawing by Jason Brubaker are also making a splash with a month to go.

Keep updated on how projects are doing on BackerTracker

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